Six steps on how to turn brand ‘noise’ into digital assets
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The growth of digital assets – from images, photos, video and audio to written articles and even office documents – appears unstoppable as the growing number of channels we all use increases. For publishers, the sheer volume of digital files being created is creating serious headaches as they struggle to store, manage and share them. For brands, the flood of content that seems to be freely available on the internet puts them in danger of brand damage.
Unless they provide an easy-to-use and searchable resource for brand imagery, they are ending up losing control as a result of wrong logos and old visuals being used as people simply use Google as an alternative means to find what they think they’re looking for.
Without a clear digital asset strategy in place the situation can feel overwhelming. While there is no ‘one size fits all’ solution to the problem, implementation of a digital asset management (DAM) system can be the way in which to turn unstructured brand noise into valuable digital assets.
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